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Our Ingredients + Philosophy

Ingredients filled with goodness

All the ingredients in our dog food are there because they directly support your dog’s health. Simple as that. Expertly balanced by our nutritionists, our raw dog food is 100% complete, 100% natural, and 100% delicious.

Protein

Dogs are designed to eat a diet that is mostly meat. That’s why you’ll find at least 80% muscle meat, offal and finely ground bone in our meals. Our beef, turkey, duck and more are all sourced from the human food supply chain too.

Chicken

Chicken

Low in fat and protein-packed, chicken also contains tryptophan which aids healthy sleep, and magnesium which has a calming effect.

Beef

Beef

High in iron, protein. Beef is rich in phosphorus for strong teeth + bones, B Vitamins for energy, and it’s guaranteed to be wolfed down at mealtimes.

Duck

Duck

A lean protein source that’s full of flavour too, duck is rich in iron for energy, healthy fats and selenium which ensures strong immunity.

Lamb

Lamb

Perfect for dogs with intolerances to other meats, lamb is high in iron for energy, riboflavin for skin, eye and brain health. And zinc for immunity support.

Turkey

Turkey

A lean protein source, turkey is rich in zinc and magnesium which aids skin and coat health, while phosphorus is vital for strong bones.

Beef Tripe

Beef Tripe

Green tripe is packed with digestive enzymes which supports gut health and in turn, immunity. It’s also a complete protein and is generally low allergen too.

Vegetables + Berries

Rotated seasonally, our vegetables and berries provide things like digestion-supporting fibre. Vitamin C for immunity support, antioxidants for all-round health, phosphorus for strong bones and more. Find things like blueberries, carrots and cabbage in our complete meals for dogs.

Broccoli

Broccoli

Absolutely jam packed with the good stuff, we add broccoli to our meals for immunity supporting Vitamin C, fibre for digestion and calcium which aids strong bones.

Carrots

Carrots

A source of insoluble fibre which is vital for ensuring proper digestion, carrots are also high in Beta-carotene and Vitamin A which support eye health.

Cabbage

Cabbage

A source of fibre which supports healthy digestion, cabbage is also a source of magnesium which aids muscle and nerve function.

Blueberries

Blueberries

Picked at the height of their freshness blueberries are high in antioxidants as well as Vitamin C for immunity support and Vitamin K which aids strong bones.

Sprouts

Sprouts

High in fibre, sprouts are great for aiding digestive health. While vitamin C aids immunity, vitamin K supports healthy bones and they’re a source of antioxidants too.

Cauliflower

Cauliflower

A low calorie, high nutrient ingredient, cauliflower is a source of fibre to support digestion, Vitamin C for immunity support, B6 for energy and more.

Seaweed

Seaweed

A nutrient powerhouse, our Hebridean seaweed is hand harvested and sustainable. A rich source of iodine for thyroid health, iron for energy and calcium for bone health.

Fats

Healthy fats are a vital part of your dog’s diet. They aid things like joint health, coat health, skin, brain, eye health and so much more. Ours are in the form of omega-rich olive oil and algae flakes.

Olive Oil

Olive Oil

Natural fats are vital to a dog's health. Olive oil is rich in mono-unsaturated fats which reduces bad cholesterol, as well as Vitamin E which supports skin and eye health.

Algae Flakes

Algae Flakes

An excellent source of omega 3 fatty acids which promotes healthy hormone production, healthy growth, joint support and more.

Ingredients we don't use + why

Cereals

Grains are a common allergen, can be hard for dogs to digest, and are often very heavily processed
With no way of knowing the type and with no consistency between batches, any dogs with grain allergies should avoid this ingredient.

Sugars

Can lead to tooth decay, hyperactivity, and linked to obesity
Whether it’s a by-product of excess carbs being stored in the body, or added glucose for flavour, sugars have no positive impact on your dog’s health.

4% Mystery Meats

Impossible to know what is included, as little as 4% ‘meat’, and includes beaks, feet + feathers
Meat meal, animal by-products, whichever name you come across, it all amounts to the same. Highly processed ingredients made from things like beaks, feathers + blood.

Rendered Fat

Added in high amounts for flavour, no way of knowing the quality, and no consistency between batches
A by-product of making meat meal, rendered fats can refer to any fat, from any animal, of any quality.

Rice

Provides little nutritional value, often used to add bulk, and can lead to digestive issues
A common ‘filler’ ingredient, rice – like other grains – promotes an inflammatory response and is hard for dogs to digest.

Preservatives

Can cause irritation when eaten, linked to behavioural problems, and give foods unnatural shelf life
BHA and BHT are commonly used as preservatives in dog food. A synthetic alternative to antioxidant preservatives, studies suggest they can be carcinogenic.

Peas

Lectins lead to excess gas, difficult for dogs to digest, and can lead to inflammation
Often used as a cheap ‘filler’ ingredient, lots of peas in your dog’s dinner can be a cost-cutting exercise, disguised as a healthy additive.

Explore Our Dog Food

Discover exactly what goes into each of our complete meals for dogs, and browse the full menu. It’s all right here.

Our Raw Dog Food